What’s Your Edge? (Can You Cut Through the Job Search Competition?)

Let’s talk about what makes you so special. What gives you an edge?

An average of one job offer is made for every 1470 resumes submitted, so says Richard Bolles, author of the bestseller What Color Is Your Parachute?  This fact demands that your resume be more than a chronological list of jobs; it must be oriented to specific accomplishments.

How many thousands of job candidates are there in the world whose resumes look pretty much the same? Your resume should always be tailored to show how your unique talents and accomplishments satisfy the needs of each prospective employer. Ideally, it should address:

  • Accomplishments on your past jobs
  • How you did the job differently
  • Your unique benefits
  • Specific areas where you are an exact match
  • Solving the requirements of your prospective employer

Identify how you had a positive impact on your former company, from small problems you solved to major design solutions that saved the company time and money.

Many think that their background is a chronological list of jobs, duties, and responsibilities. They miss the achievement and creative aspects. They don’t look for the good things they have done, not wanting to appear boastful.

However, resumes that are read and result in interviews highlight something special about the candidate. Successful candidates broaden how they perceive themselves–they relate their experiences & training to the employers needs. They “sell themselves” in resumes. How can you do it too?

Promote your USP! (Unique Selling Proposition).  This is a concept known and used by the most successful advertisers in the world. What separates you from the other applicants? Why are you better? What do you do that is special? This is your mission statement. So what do you do best?

The path to action —

Create Attention-Desire-Action. Write with a purpose: create your resume & cover letter for attention, desire, and action. Without attention, the letter is put aside, then discarded. Without desire, there is no interest.

Without action, you do not get the interview.

       Focus on action and you’ll have the edge. What else can make you appear different, better, stronger, wiser?

       Here’s one idea. Supplement your resume with a skills chart to supply your future employer with all your abilities. You have the edge on all other candidates by doing the interviewer’s work for them. That’s what employers are looking for—initiative. Read more. Download and study this inexpensive guide:

Finding Jobs the Smart Way : Creative Career Strategies & Hot Links to Success

You’ll find all the information you need to significantly boost your job search efforts, plus a bonus link will provide you with access to 215 specialized job posting sites in 27 job categories, from medical jobs, to technical writers, to trucking jobs, to government jobs of all sorts. Get it today and start your job search the smart way!

If you are interested in this topic, subscribe below for free job-related tips from the above eBook, plus freebies such as sample documents that will showcase your talents and boost your image at your next interview. PS: Your email will NEVER be sold, rented or shared with anyone, and you will always be able to unsubscribe anytime.



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